Maeve Webster

Maeve Webster is President of Menu Matters LLC, an independent consultancy she founded to help foodservice businesses identify, evaluate, and leverage trends from emerging flavors and preparation techniques to consumer behavior and operational innovation. With nearly two decades of industry expertise, Maeve has guided clients through menu innovation, strategic trend analysis, and opportunity assessments that lead to smarter, more impactful decision-making. Before launching Menu Matters, she spent over 12 years as a Senior Director at Datassential, building deep expertise in foodservice research and consumer insights. Maeve holds an MBA in Marketing and Research, a culinary degree from the Cooking and Hospitality Institute of Chicago, and a BA from Drew University.