Dawn Gribble

Dawn Gribble is a globally recognized hospitality marketing strategist with over 25 years of experience helping hotels, restaurants, and foodservice operators protect their margins, sharpen their positioning, and get measurably better results from their marketing. Based in the UK, Dawn leads DG Consulting, where she delivers forensic marketing audits that cut through the noise and give operators a clear, data-led roadmap to better performance. Her clients range from ambitious independents to international brands including Sysco, wagamama International, and Jannah Hotels & Resorts and her approach is grounded in something most consultants can't claim: she started her career on the floor. From washing dishes to the boardroom, Dawn understands the operational reality of a busy Saturday night, and it shows in every strategy she builds. She is the founder of Hospitality Marketing Insight, a premium weekly newsletter read by thousands of senior professionals at brands including Marriott, Hyatt, Accor, and Unilever and the creator of Hospitality Marketing Hub, a practical self-service platform packed with templates, tools, and campaign frameworks built specifically for hospitality teams. A member of both the Institute of Hospitality and the Chartered Institute of Marketing, Dawn has been featured in The Caterer, Modern Restaurant Management, and Hotel & Catering News Middle East. She is a keynote speaker, awards judge, and one of the industry's most trusted voices on behaviour-led digital marketing strategy. Dawn writes for Ashton Media because she believes operators deserve straight talk, practical tools, and strategies that actually work under pressure, not agency theory.